río de janeiro :: color en las favelas

seguimos en toda la onda brasileña. nuestra amiga karina nos mostró este proyecto de los holandeses Jeroen Koolhaas y Dre Urhahn (Haas&Hahn) en las favelas de Río de Janeiro y, claro, nos encantó. 

Painting an entire favela!

The initial idea of the Favela Painting project has always been to paint an entire hillside favela in the center of Rio, visible to all inhabitants and visitors. As the portuguese translation for ‘the hill’; ‘o morro’ is also used as a synonym for slum or favela, we chose to use this name for the third stage of the Favela Painting project. 

This project involves employing the inhabitants of a favela to paint their own houses according to a pre-arranged pattern. It will turn their community into an artwork of epic scale and will produce an explosion of color, joyfully radiating into the world. Visible from the center of Rio, ‘O Morro’ will draw attention to the city’s deplorable social situation, while instilling pride and joy in the at the bottom of the social hierarchy.

Haas&Hahn llevan trabajando en Río desde 2006. Boy with the kite y Río Cruzeiro son sus proyectos previos. (No estaría mal que se dieran una vuelta a la Ciudad de México y su zona Metropolitana cuando terminen con Brasil).